genny

No sugar added · Low alcohol · Real bubbles

genny

Spritz, Elevated

The wine drinker's spritz — finally. A crafted wine spritz built on quality white wine and beautifully unexpected, non-sweet flavors. Light, sessionable, and made to be seen.

Join the launch list For investors

Launching January 2027 · 6.5% ABV · 250ml

Three cans of genny spritz — honeysuckle, cucumber and rhubarb — resting on linen with eucalyptus and baby's breath.

Why genny wins

Built for how people drink now.

Consumers are redefining how alcohol fits into their lives — moving away from sugary cocktails and high-ABV drinking, toward moderation, premium experiences, and cleaner ingredients. genny is built for this shift.

  • Low alcohol

    A light, sessionable 6.5% ABV.

  • No sugar added

    Flavor without the sweet — and no funky aftertaste.

  • Premium ingredients

    A quality white-wine base with natural flavors.

  • Distinctive flavors

    Proprietary, non-sweet flavors that complement wine.

  • Sleek 250ml can

    A convenient, premium single-serve pour.

  • Female owned

    Founded and operated by a 20-year wine veteran.

The lineup

Three flavors at launch.

Unique flavors that complement wine — provided without the sweet. Think of the freshness of a garden, in a glass with bubbles.

genny honeysuckle spritz can

Honeysuckle

Soft, floral and fragrant — delicate sweetness without the sugar.

genny cucumber spritz can

Cucumber

Crisp, clean and cooling — the most refreshing pour of the three.

genny rhubarb spritz can

Rhubarb

Bright and tart with a garden edge — familiar, yet unexpected.

What consumers want

One drink that delivers on all four.

Flavor, format, function and value — genny sits at the intersection of everything people actually want.

Flavor

Unique, non-sweet flavors that complement wine.

Format

A sleek 250ml can — modern, clean, made to be seen.

Function

Low 6.5% ABV, no sugar added, sessionable.

Value

A 4-pack for under $20 — accessible premium.

genny = one drink that delivers on all four.

“I want a good quality wine with bubbles and some unique flavors.”

— the consumer voice driving genny

The original Genny — Natasha's mother — wearing a pink feather boa and party hat.

The story behind the name

Genny is for her.

Genny is named for my mom — a 90-year-young Frenchwoman born Genevieve. When she immigrated to America, she didn't love how English speakers said her name, so she simply renamed herself. So her.

My mom isn't a wine person, despite what people assume. She's French, so everyone expects her to be. Her drink of choice was White Zinfandel — until someone shamed her for it, and quietly took the joy right out of her glass. I never forgot that.

Genny is for her. For everyone who just wants something delicious in their hand. No judging. No apology. Just something yummy.

Because what you like matters. Full stop.

Made to be seen

“A beautifully designed object can inspire trust, signify quality, and even command a premium.”

Why now

An elevated occasion no one owns yet.

The wine industry is changing as drinkers seek lighter styles, more variety, and brand language that removes intimidation. Ready-to-drink has overtaken vodka in global value — and wine-based RTDs are accelerating. genny sits in the white space between mass RTDs and premium wine: elevated wine experiences in convenient, everyday moments.

+14%Wine-based RTD growth (2025)
#1RTDs overtook vodka in global value
25–55Drinkers seeking elevated, lighter options
4Flavor · Format · Function · Value — genny delivers all four

Competitive landscape

Why genny — and not the usual options.

Wine-in-a-can hasn't earned trust, and zero-proof “mocktails” miss the people who want some alcohol — just less. genny owns the elevated middle.

Wine in a can

Stuck on the basics

  • Mostly traditional varietals
  • Not known for quality
  • Little design or occasion appeal

Non-alc “mocktails”

Sweet & zero-proof

  • Often too sweet
  • Alt-sweetener aftertaste
  • Not everyone wants zero alcohol

genny

The elevated middle

  • Quality white-wine base, real bubbles
  • Unique, non-sweet flavors — no sugar added
  • Low (not no) alcohol at 6.5%
  • Designed to be seen

Target consumer

Meet the genny drinker.

An on-ramp into wine for a broad, social audience — and a no-commitment pour for the people who already love it.

Friends toasting cans of genny spritz on a boat by the marina
Friends toasting cans of genny spritz outdoors on a summer day

An on-ramp into wine

A friendly, unintimidating way in.

Target age 28–38

Discerning drinkers with the palate — and the budget — to trade up.

Women, male crossover

Millennial, Gen Z & Gen X women lead.

Lapsed & non-wine drinkers

Seeking a low-commitment way back in.

Everyday wine lovers

Who want a single-serve pour.

Natasha Hayes, founder of genny.

The founder

Natasha Hayes

Natasha brings 20+ years of commercial leadership across Constellation Brands, Treasury Wine Estates, Jackson Family Wines, Crimson Wine Group, and WX Brands — scaling portfolios to $150M and launching brands from concept to 100K+ cases.

She knows how wine gets made, priced, sold, and loved. genny is what that career has been building toward.

“I am passionate about wine but not precious about it — and I believe the best is yet to come when more people get to be part of it.”
  • Kendall-Jackson
  • Lindeman's
  • Ravenswood
  • Bread & Butter
  • Pine Ridge

Investment opportunity

Raising $650,000 via SAFE.

Looking for a partner who sees what we see: a crafted wine spritz at the intersection of premium RTD and functional wellness — in a category growing rapidly, with no brand yet owning the elevated-occasion white space at accessible price parity with craft beer.

Use of capital

  • Production30%
  • Logistics17%
  • Marketing & trade17%
  • Team11%
  • Operations25%

Why now · why us

The founder brings 20+ years in wine and CPG — brand management, pricing architecture, P&L ownership, and DTC strategy. Deep retail and distributor relationships enable rapid shelf access an advantage a first-time founder can't replicate.

53.7%Gross margin at launch
$16.994-pack at shelf
65%Margin path by Year 7

Full financials, 7-year projections, and unit economics are in the investor deck. SAFE terms available on request.

The financials

Representative figures — full 7-year model in the investor deck
Year 154%~3,000 cases
Year 260%~12,000 cases
Year 361%~30,000 cases
Year 464%~75,000 cases
Year 565%~120,000 cases
Year 665%~150,000 cases
Year 765%~185,000 cases

Where the $16.99 goes · 4-pack

  • Retailer~$6.00
  • Distributor~$3.00
  • COGS~$3.85
  • Gross profit~$4.20

COGS breakdown · Year 1

  • Production38%
  • Can + sleeve29%
  • Other15%
  • Flavor10%
  • Bulk wine8%

Gross margin vs category

  • Hard seltzer avg50%
  • Premium canned wine57%
  • genny at launch54%
  • genny at scale65%

Financials are gated

Request access to view the full model — margins, unit economics, COGS, and 7-year projections.

Already have a code? View the financials →

Roadmap to launch

Completed
  1. Packaging
  2. Flavor house
  3. TMTrademark & domain
  4. Sample
  5. Build website
In progress
  1. Production run
Ahead
  1. Distribution team
  2. Retailer accounts
  3. Instagram + advertising
  4. Launch · Jan 2027

Goal: 100 accounts in the first 12 months.

Be first

Join the launch list.

Be the first to know when genny lands — plus where to find it near you.

✓ You're on the list — see you in January 2027.